An Example On Ingenious Packaging and Marketing

How funny... a package that targets to the Harry Potter mania building up the past few weeks for the opening of the fourth movie installment of Harry Potter. The original site can be found here:

Harry Potter Premiere
It's a Potter party package, at the Eaglewood Resort and Spa near Chicago: the fourth Harry Potter movie premieres next week (as if you didn't know), and this resort has special events including the Eaglewood Tri-Wizard Trivia Tournament, a pass on the Eaglewood Express pass to go see the movie, and many themed details.

Eaglewood Resort and Spa: “Harry Potter and The Goblet of Fire” Premiere

The latest Harry Potter movie will premiere on Friday, November 18, and the Eaglewood Resort and Spa -- in Itasca, Ill., 35 minutes from downtown Chicago-- has created a family weekend around this Big Event.

Eaglewood Resort has 106 acres, golf course, spa, indoor pool, billiards, six-lane bowling alley.

Harry Potter Weekend Package, Nov. 18 to 20 2005, includes:

• special checkin: young Muggles get a Kid’s Harry Potter Box with Marauder’s Map to your room, and an Eaglewood - Hogwarts Trivia questionnaire
• room with double beds
• 2 tix for movie "Harry Potter and the Goblet of Fire" on a giant screen at the Marcus Cinema, plus preferred seating AND no waiting in line
• After the movie is the Tri-Wizard Trivia Tournament, with s’mores in the resort restaurant
• bedtime Berti Botts and Goblet of Milk in your room
• 1 hour of bowling
• breakfast for four
• dive-in movies at the resort pool
• early check-in (availability permitting)

Price is $139/night, and you can buy additional tickets for the movie; also, you can extend to a second night for $69. (No extra goodies on the extra day, though.)

You have to admit, these people have the brains to take advantage of the mania surrounding any extremely popular event and earn money out of it. I wonder if they had this for Star Wars, LOTR and other extremely popular franchises too....